Real estate signs are an integral part of marketing. They draw attention to the property, offer information to buyers and invite people to interact with the listing agent if done right.
When we designed the listing signage for eAgent, we wanted it to stand out in a modern way, but also be very functional for buyers. We wanted the colors to pop, the agent to stand out and the sign had to have a very specific call to action.
With our unique design, the buyer’s attention is drawn to the bright cyan blue text rider to get more property details, photos and explore the property in True 3D, not a dated photo slideshow. Once buyers text for info, the listing agent gets a notification and can then start a conversation. It’s a true win/win… buyers get more info and agents get more leads that would have slipped away.
When using our curious mascot, Evie, drawing attention to the signage is easier than ever. Don’t be surprised when buyers want to keep Evie in their yard after the sale.
In 2020, eAgent won a Silver Addy Award for our yard signage from the American Advertising Federation.