Today, most consumers get the information they’re looking for online and increasingly from their smartphone. With the rise of digital marketers positioning themselves at every digital turn, it gives savvy marketers the ability to stand out in a way they couldn’t before.
Think of print marketing as “offline marketing”, not analog marketing. When done right, client presentations, property brochures, business cards and direct mail can make more of an impact if done correctly than in the digital world. Offline marketing can be the link between the consumer’s emotions and the digital world where you can track your ROI.
At eAgent, we focus on being high-touch through high-tech modes of engagement. Take for instance our real-time CMA Seller Presentations that can be engaging on a tablet, but are also printed and bound in hard cover books to be left behind for additional reference.
Branding is key when it comes to reaching a high level of emotional awareness with today’s consumers. You can get someone’s attention with marketing, but in order to gain their loyalty, you’ll have to provide consistent value and service.