“Design is the silent ambassador of your brand.”

~ Paul Rand

All famous logo designs have one thing in common: they instantly communicate a strong brand message.  The most memorable logos can deliver a brand’s core values even when consumers aren’t actively paying attention.

What makes a good logo?  A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.  While these are basic principles to follow when creating a logo by the book, the creators followed their instincts and created a logo that is perfect for the modern real estate agent, brokerage and national brand.

“There wasn’t any sleepless nights, hundreds of versions or countless emails toiling over what the finished product should look like or convey.  It came together over a week and a hand full of emails… it was like it was meant to be.” ~ Justin Allen