Marketing automation is a cure for agents who procrastinate and a welcomed relief for those who don’t. The truth is most agents don’t enjoy spending time creating the various marketing pieces needed to promote a new listing, especially when they must do so immediately after they’ve won the business.
As a result, many agents wait a couple of days or more until they build listing campaigns to promote their properties. After all, they often have to schedule an office tour, hold a tour or open for other agents, and then schedule an Open House. This creates a lag between when the listing data is entered into the MLS and when it is promoted to the public. Sellers may assume that this lag in time to promote is standard operating procedure for the real estate industry because after all, it takes time to create those Open House postcards, flyers, single property websites and home tour videos.
Today, that wait is no longer necessary. Marketing automation for listings creates a full print and digital listing package as soon as the agent enters the home information into the MLS or CRM. This is not only a time saver for agents, but it ensures that the eAgent brand is reinforced across every customer impression.